In a world where flashy logos and over-the-top trends often dominate the fashion landscape, Loro Piana’s Fall/Winter 2024 collection is a breath of fresh air, a testament to the power of understated elegance. Known for its unrivaled quality, luxurious materials, and refined aesthetic, Loro Piana has once again proven why it is the ultimate brand for those who value quiet luxury and the timeless “old money” style.
A Masterclass in Minimalism
The setting for the runway show was deliberately minimalist—stark, elegant, and bathed in natural light. The neutral backdrop allowed the clothes to take center stage, highlighting the impeccable craftsmanship and the fine details that Loro Piana is renowned for. The brand, which has long been a favorite among the affluent who prefer to let the quality of their clothes speak for itself, presented a collection that was subtle yet undeniably luxurious.
This season, Loro Piana focused on muted, earthy tones: shades of camel, taupe, slate grey, and deep burgundy dominated the palette, evoking a sense of calm and sophistication. The pieces, while simple in design, were far from basic—each item was meticulously crafted from the finest materials, such as cashmere, vicuña, and merino wool, offering both comfort and style.
Outerwear: The Pinnacle of Luxury
As with any Loro Piana collection, outerwear played a central role. Long, flowing coats in rich, textured fabrics were the true stars of the show. A camel-colored double-breasted cashmere coat stood out for its impeccable tailoring, perfectly balancing structure and softness. Paired with high-waisted trousers and sleek turtlenecks, these coats exemplified the essence of timeless elegance.
For those seeking something a little more contemporary, there were also down-filled puffer jackets made from sustainable materials, proving that Loro Piana knows how to evolve while staying true to its heritage. These puffers, while practical for cold weather, maintained the brand’s signature sophistication, making them ideal for anyone who values both form and function.
Knitwear to Live In
Loro Piana is synonymous with knitwear, and the Fall/Winter 2024 collection did not disappoint. Luxurious cashmere sweaters were showcased in an array of styles, from oversized turtlenecks to more fitted crewnecks. These were designed to be layered effortlessly under jackets or worn alone, embodying the idea that true luxury lies in simplicity.
A standout piece was a chunky, ribbed-knit cardigan in a soft oatmeal hue, paired with wide-legged trousers for an effortlessly chic, lounge-inspired look. This ensemble epitomized Loro Piana’s approach to luxury—pieces that are both beautiful and functional, perfect for those who want to feel as good as they look.
Tailoring with a Twist
Though Loro Piana is known for its relaxed aesthetic, the Fall/Winter 2024 collection also incorporated sharper tailoring, adding a touch of modernity to the otherwise classic lineup. Slim, high-waisted trousers in wool and flannel were paired with softly structured blazers, creating a look that was both professional and refined. The subtle attention to detail—think hand-stitched seams and horn buttons—elevated these pieces beyond the ordinary.
For evening wear, Loro Piana offered a series of elegant, floor-length coats in dark hues, perfect for layering over formal attire. These coats were both dramatic and understated, proving that glamour doesn’t have to be loud.
A Commitment to Sustainability
In keeping with the brand’s commitment to sustainability, Loro Piana continues to focus on ethically sourced materials. The Fall/Winter 2024 collection featured a range of items made from sustainably produced wool, cashmere, and the rare vicuña. This conscious approach to luxury aligns with the values of the modern “old money” consumer, who prioritizes longevity and environmental responsibility in their fashion choices.
Loro Piana also introduced several pieces made from recycled fibers, further cementing its position as a brand that looks to the future while honoring its past. This commitment to sustainability adds another layer to the brand’s appeal, making it a top choice for those who value both luxury and ethics.
Conclusion: Timeless Style for the Modern Age
Loro Piana’s Fall/Winter 2024 collection is a celebration of quiet luxury, offering pieces that are timeless, elegant, and crafted to the highest standards. In a world that often feels overwhelmed by fast fashion and fleeting trends, Loro Piana stands as a beacon of restraint, reminding us that true style is about quality, not quantity.
For those seeking to embody the “old money” aesthetic this season, the message is clear: invest in pieces that are as enduring as they are beautiful. From luxurious cashmere coats to perfectly tailored trousers, Loro Piana’s latest collection proves that elegance is eternal.
